As a person who now works in marketing/advertising/&c., reads AdAge and has a firmer grasp of business (compared to when I started using Tumblr as a 20-year-old/kewl guy), I have yet to understand how Yahoo really plans to monetize Tumblr without ruining it.
(Example: The sponsored posts are stupid and trivial. One time I posted the words, “Home Depot” and I had sponsored content from Home Depot appear in my feed for a week. I don’t know what the message was supposed to be. It didn’t work.)
Having used Tumblr for nearly 6 years (…whoa), all I’ve noticed in the last year since the Yahoo purchase is an increase of corporate users and a decline in posting by great original content providers ( honeyjets & joumanakayrouz being my favorites/notables). Whether the original content providers posting habits going south is coincidental isn’t relevant - Tumblr is seven years old and hasn’t drastically made waves, outside of select internet types. Monetizing is practically impossible, and to do well.
What was Yahoo! thinking? I don’t know.
Above is a #selfie, mensweared-out listening to the remastered version of The Smiths s/t. Other thoughts: is menswear an adult version of post-hipsterism? I don’t know.