Calling out Rogue for their Shitty-as-Shit Cadillac Ads:
In a conversation with my best-pal and creative partner Matt Posky, we pitched each other commercials that would be far-superior to the current, horrible commercials Cadillac is producing (see, Rogue’s horrid ELR ad). For previous work, see VOSKY.
Superior VOSKY Ad Pitch #1:
SCENE: DETROIT DOWNTOWN DAY
WHITE BUSINESS MAN walks out of skyscraper. He’s on his iPhone 6 talking to someone, and sending an email on another Blackberry. A WOMAN pulls up in a new black Cadillac CTS V and gets out of the driver’s seat. She’s dressed up for the night on the town. WOMAN kisses WHITE BUSINESS MAN on the lips, softly.
WHITE BUSINESS MAN opens the passenger door for WOMAN and closes it. WHITE BUSINESS MAN walks to driver side door and begins entering, when the voice of STEREOTYPED BLACK YOUTH shouts. WOMAN looks concerned.
STEREOTYPED BLACK YOUTH
"Say brother, is that the new Cadillac CTS?"
WHITE BUSINESS MAN
"The new Cadillac CTS V."
WHITE BUSINESS MAN and STEREOTYPED BLACK YOUTH give each other a serious nod, and then smirk.
CUT TO: LATE-NIGHT ABANDONED PARKING LOT Camera is placed from the front of the windshield with WHITE BUSINESS MAN driving, doing burnouts. WOMAN is yelling, having the time of her life. STEREOTYPED BLACK MAN has his arms protruding from the middle back seat. They’re all yelling at the top of the lungs, as JAY-Z plays from the stereo.
"The new CTS-V. Blacks and White love it."
WOMAN, STEREOTYPED BLACK MAN and WHITE BUSINESS MAN get out of car and have a silly string fight with Cadillac CTS-V in the background.
"Cadillac. The Cadillac of Cars"